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Showing posts from September, 2017

Empower your ecommerce customers with a branded mobile app

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Over the past five years, mobile devices have begun to dominate the consumer landscape around the world. In Australia, 71% of consumers are now using mobile devices for online transactions because it’s fast, easy, and convenient. So it’s increasingly important for retailers to build an omni-channel strategy that gives customers a seamless experience across all sales channels—including mobile. One of the best ways to create that seamless experience is with a mobile app. While responsive design enhances a website’s usability on a small screen, only a native app can take advantage of a phone or tablet’s full feature set. That’s probably why apps now account for 89% of the time people spend viewing media on mobile devices, and why 53% of smartphone and tablet owners will shop on company-specific apps downloaded from an app store. A brand-specific shopping app can give your customers the sort of experience they’ve come to expect from your brand, while providing y...

Pay later services are a win for retailers and customers

When a visitor spends time browsing your online store or bricks-and-mortar outlet, they’re looking for something. And when they find it, they’ll be tempted to buy it. But before they finalise their decision to purchase, they’re likely to ask themselves: ●      Can I really afford it? ●      Is it cheaper elsewhere? ●      If I wait, will it go on sale? ●      Do I really need this it? ●      Should I buy something else? ●      Should I save my money for next month’s phone bill? ●      Will it max out my credit card? You’ll notice these are all financially motivated questions that deal with why they should purchase, where they should buy from, when , and how they should pay. They’re the sort of questions that lead to the a shopping cart abandonment rate of almost 70% , and they could become big obstacles to your sales—but they don...